Your brand is much more than just a logo. It’s how people feel when they interact with you.
Physical spaces are the stages on which brands build their stories. But what happens when these stories move beyond the physical context to become immersive digital experiences? This is the dilemma that many companies face today, between preserving their identity and the ongoing demand for increasingly fluid interaction with the public.
A recent project has demonstrated how Twinteraction can be the ideal accelerator for this transition: a historic site dedicated to automotive became a digital interactive environment, where past, present and future intertwine in a single experience.
Imagine an exhibition area where a brand’s history is not told by fixed displays, but emerges from continuous interaction between the user and the space. This was the result of a project that transformed a historic headquarters into a digital twin accessible via the web.
Starting from a physical space (a long-established company symbol), Twinteraction orchestrated three key phases:
Structured Capture: The space was digitized with precision, creating a 3D map that not only reproduced the dimensions and architectural characteristics, but also integrated historical data, technical information and multimedia content.
Augmented Reality (AR) Integration: The digital environment became a bridge between the physical and virtual. Through mobile devices or visors, users were able to interact with virtual elements overlaid on the real world: iconic vehicles emerging from the floor, technical details explained in real-time, and personalized exhibition routes.
Operational Web Applications: The digital version of the space became the foundation for a web application accessible from any device. Not just a simple visualization tool, but an interactive and scalable experience, ready to evolve with new features such as live chat, configuration simulations, or integration of real-time data.
This project is not an isolated example. Every space that houses a brand’s history, its innovations or its products, hides a tremendous potential. With Twinteraction, this potential translates into:
Memorable Experiences: Users are no longer passive observers. Through interaction with the digital space, they build an emotional and cognitive connection with the brand, making the experience a unique point of differentiation.
Strategic Flexibility: The digital space is a living asset. Updating content, integrating new technologies (such as AR or IoT), or designing specific applications for customers, partners or internal teams becomes a quick and targeted process.
Global Reach: The web application generated by Twinteraction eliminates geographical barriers. A museum, a workshop, a research laboratory become accessible 24/7, from anywhere in the world.
The cited project is just one scenario among many. Twinteraction is designed to solve concrete needs in various sectors:
Training and Onboarding: A new employee can explore an industrial plant in the digital realm before entering production, reducing risks and adaptation times.
Sales and Consulting: A buyer of a yacht can virtually navigate the spaces of a yacht, evaluate volumes and technical details, and decide before a physical meeting.
Maintenance and Support: A technician receives all technical information related to an installation, visualizing it directly on their digital twin, with a single click.
If you have a place that tells the story of your brand, hosts complex processes, or is fundamental to your operations, Twinteraction offers you a strategic advantage: transform it into an operational web application, ready to scale with your goals.
There is no need to invest in abstract projects. Start from a concrete case: an objective, a place, a measurable result. We take care of the rest, thanks to a platform that is not just software, but an ecosystem of skills and tools designed to bring your spaces to the digital realm.
Ready to give voice to your space? Discover how Twinteraction can transform your identity into unique experiences. Discover the possibilities
If something here sparked your curiosity, the best way forward is a conversation.