Written by: team on Fri Sep 15

Digital Twin for Exhibitions: Transforming Physical Space into Digital Experience

Discover how physical event and exhibition spaces can become the basis for operational web applications thanks to Twinteraction’s digital twins.

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When Space Becomes an Experience

In events and exhibitions, the beauty of a project often lies in its ability to engage the senses. But what happens when the physical space is inaccessible? Or when its complexity requires it to be told beyond a simple exhibition? Here, the power of digital twins comes into play: digital twins of real spaces that not only reproduce the geometry but become the foundation for web applications capable of solving concrete problems.


From Physical to Digital: A Structured Process

Twinteraction is not a 3D capture company, but a platform that connects technology, workflows, and human expertise to transform any space into an active digital environment. Here’s how it works:

  1. Accurate Capture, Without Disruption Start where it all begins: the real space. Whether it's an exhibition area, a workshop, or a building, the capture happens with state-of-the-art tools that don’t disrupt daily operations. Details, colors, and proportions are reproduced with precision, creating a reliable foundation.

  2. An Operational Digital Environment The result is not a static model. The digital twin becomes a container of information: documents, audio, annotations, links to sensors or business data. Every element is placed exactly where it belongs in the physical space.

  3. Web Applications That Generate Value From here, what's needed is built. A web interface accessible from any device, with functionalities designed to respond to specific needs: remote visits, interactive training, detailed presentations, real-time monitoring.


What Does This Mean for an Event Like Cersaie?

Imagine a major industrial or design event edition. Exhibitors don’t just want to show off their booths: they want to engage distant visitors, provide technical details, enable personalized explorations. With Twinteraction, the digital twin of the venue becomes a platform for:

  • Real-time remote visits, with video sharing functionality for business meetings.
  • Interactive galleries with images extracted from the 3D model, available in an easy-to-share format.
  • Multimedia content integrated: captions, ambient audio, real-time updated data.
  • Persistent documentation: every change to the physical space is reflected in the digital, keeping the twin always up to date.

Beyond the Event: A Repeatable Opportunity

The event example is just one of the infinite applications. A digital twin of a space is an investment: it can be iterated, enriched, shared. A ceramics company could use the same environment for:

  • Training its teams on new products.
  • Creating a digital asset library for marketing.
  • Offering customers a platform to design custom solutions.

Ready to Get Started?

If you manage spaces that need to be made accessible, governed, or communicated in an innovative way, Twinteraction is the platform to start with. It's not about creating a simple 3D model: it’s about building a digital foundation on which to build concrete solutions, adaptable to your needs.

Do you have a space that deserves to become an experience? Discover how Twinteraction can transform your spaces into operational web applications: Scroll to the bottom to contact us

One space, one goal, one first step.

If something here sparked your curiosity, the best way forward is a conversation.

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