Digital Twins of Spaces: How SIGEP 2025 Opened New Opportunities with Twinteraction

From Rimini to a Digital World: The Transformation of SIGEP 2025

The food sector gathered in Rimini for SIGEP 2025, an event that demonstrated how innovation and sustainability are at the heart of business strategies. Among the trends emerging, the digitalization of physical spaces is emerging as a key factor in amplifying the impact of an event and creating long-term value.

Here comes into play Twinteraction: a platform that transforms real spaces – such as the stands of a fair – into operational digital twins, on which to build web applications capable of solving concrete problems.

Temporary Spaces as a Digital Investment

An event like SIGEP is a unique moment, but its value shouldn’t end with the last day. With Twinteraction, exhibition stands become living digital assets, accessible 24/7 and ready to generate new opportunities.

What does that really mean?

• Global Access: Clients and partners can explore the stands remotely, regardless of their time or geographical location.
• Immersive Experiences: Visitors interact with products and services in realistic contexts, creating stronger links with the brand.
• Actionable Data: Detailed analyses of interactions help to optimize marketing and sales strategies, even after the event closes.

Beyond the Fair: Web Applications That Last

The SIGEP 2025 case is an example of how a physical event can become the basis of a lasting digital strategy. Stands are no longer temporary spaces: thanks to the digital twins created with Twinteraction, they become the skeleton of web applications designed for:

• Supporting Networking: Creating interactive profiles of partners and customers, with access to contextualized documents and contacts.
• Supporting Training: Training staff with realistic simulations of the stands, reducing errors and learning times.
• Increasing Sales: Offering potential customers a “virtual visit” experience that facilitates the purchase decision.

Technology and Sustainability: The Key to the Future

SIGEP highlighted how automation, eco-friendly materials and sustainable practices have become not options, but necessities. Twinteraction responds to this need by integrating:

• Real-Time Environmental Data: Monitoring the ecological footprint of exhibition spaces and optimizing it thanks to sensors connected to the digital twin.
• Dynamic Content: Updating in real time information on the innovations presented, keeping the content always aligned with market needs.

Ready to Build Your Digital Twin?

If you manage events, exhibits, or commercial spaces, a digital twin is the key to:

• Prolonging the Value of temporary investments.
• Responding to the Expectations of a Digital Audience.
• Generating Data That Drives Strategic Decisions.

Twinteraction is the platform that allows you to start from a single space – a stand, a store, a plant – and build web applications that solve specific problems.

The Next Step is Simpler Than You Think

You don’t need to wait for a global event like SIGEP to start. Twinteraction is designed to be accessible and scalable, regardless of the size of the project.

Discover how to transform your space into a digital opportunity: Scroll to the bottom and contact us to start building your future.