From the Salon to the Digital: How a Digital Twin Revitalizes Exhibitions

When Spaces Become Tools

An exhibitor at Salone del Mobile is not just an event; it’s an opportunity. A place to build emotions, generate contacts, create desire. But what happens after? Physical spaces, however beautiful, remain limited in time and space. Until they become digital twins.

The Example of an Exhibition That Never Ends

Imagine a design stand that remains accessible 24/7, transcends geographical barriers, and offers far more than just a simple replication. This is the power of a digital twin created with Twinteraction.

In the case of a leading design brand that participated in Salone del Mobile 2023, the physical space became the foundation for an interactive digital environment. This is not passive recording, but navigable experience, enriched with technical information, stories behind the products, and interactive tools. A place that remains alive even after the fair closes.

From Digital to Application: Don't Stop at the Tour

Many simply replicate the space in 3D. Twinteraction goes beyond:

• Structured Capture. The process begins on-site, with a quick and precise capture that doesn't interrupt daily operations.
• Operational Environment. The digital twin becomes a platform: data, documents, sensors are integrated, creating a foundation for concrete applications.
• Tangible Value. From a sales team training platform to an interactive demo for distant clients, every application stems from a real need and solves it.

Where Can a Digital Twin Take You?

• B2B Business: Show complex products tangibly, allowing customers to explore details, compare options, and request real-time information.
• Training: New collaborators explore the virtual stand before participating in a physical event, reducing training time.
• Persistent Networking: Contacts built during the exhibition become accessible in a digital experience that updates and enriches over time.

The Next Step: Create Your Own Digital Twin

Twinteraction is not an image archiving platform. It’s an ecosystem designed to bring real-world problems to life.

If you manage spaces that deserve to be seen, governed, and shared beyond physical limits, it’s time to ask yourself:

"How can I transform my space into a persistent business opportunity?"

Discover What Twinteraction Can Do For You

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